Marketing Analysis of Betta Fish (Betta sp.) Cultivation in Semarang City

نویسندگان

چکیده

Abstract Semarang city is one of the cities in Indonesia which has quite developed ornamental fish potential, betta ( Betta sp.). or sp splendens ) an commodity that well known among Indonesian people. The characteristics this it a beautiful color and tail fin long also wide with variety shapes. Apart from its beauty, are easy to cultivate can be profitable business prospect. aims research identify marketing flow, margin, farmer’s share cultivation City. method used study qualitative descriptive analysis. data analyzed share. Respondents were determined using 2 methods, namely purposive sampling, snowball. number respondents 5 people details 3 farmers, 1 trader, retailer. results showed there channels for farming city, three was found most efficient channel III margin 0 value 100%.

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ژورنال

عنوان ژورنال: IOP conference series

سال: 2023

ISSN: ['1757-899X', '1757-8981']

DOI: https://doi.org/10.1088/1755-1315/1224/1/012008